Business description: PricingProphets is an independent, strategic Pricing advisory. Originally launched in 2011 as the world’s first crowd-sourcing / expert-souring website devoted to Pricing, companies could ask a panel of global Pricing experts what price to charge for something and why. We continue that innovative approach to Pricing today, and from our base in Melbourne, Australia we provide services to clients all around the world. With over five decades of global and collective Pricing experience, we help companies, large and small, monetise the value of their products and services with smarter, often value-based Pricing strategies. • No Office Overheads. We are a 100% remote business, or hybrid from your office. We don’t have Executive Assistants filtering our calls or managing our diaries. • No Horror Stories. We are independent and impartial. We take the time to properly understand your pricing challenge(s) and tailor a solution accordingly. We treat each clients challenge(s) as unique. Your products and services are not the same as your competitors, and neither are your costs or your customers. So why should your prices be the same? This means it may take 3-4 meetings before we start work for you. • No Proprietary Software. We don’t use any and we certainly don’t sell any. We use the same software as you. • No Surprises. We will give you investment options, including fixed prices and retainers for properly scoped programs of work. We also understand that few companies have a budget for pricing advice, and even less know that pricing advisors like us exist. We will illustrate the return on investment on pricing projects via confidential client and publicly available case studies. We have completed over 100 projects for clients in the Dow Jones Industrial Average, the Fortune 100, the FTSE100, the CAC Next 20, and the ASX200, as well as companies backed by Private Equity and Venture Capital firms, right through to start-ups and scale ups. We have worked in industries as diverse as Professional Services, Health, Travel and Tourism, Media and Advertising, as well as many categories of Technology and SaaS (EdTech, PropTech, FinTech and LegalTech).

Business description: I am a pricing, monetisation and business model advisor, a start-up mentor (MAP, AIM, RCL, Blackbird Giants), a micro & behavioural economist and the author of “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services”, a guide to value-based pricing for start-ups, entrepreneurs and side-hustlers.